Some important steps

I did a pretty big review today and made some changes so I can get to my goal faster. The first was changing my agency name - which I've wanted to do for quite a while. I was the Health Solutions Agency however "health solutions" doesn't say anything about what I do and would be difficult to brand. My new business name is "Maryland Health Plans" which gets right to the point. I filled out the DOI trade name paperwork and faxed it today.

I hammered out a deal with a very good friend of mine who's in the small group market. I also want to offer group but don't know much about the market and need training. So when I'm telemarketing I'm gonna hit owners up for group or individual quotes then pass along all the group leads to Bruce. We'll commission split but he'll also train me.

I also got back to work calling local businesses with great results. I have an in-person appointment on Tuesday with the owner of a Lido's Pizza. I'm back to face-to-face appointments for all local prospects. I not only enjoy in-person meeting better but the closing ratio is twice as good as online.

I also got out 200 flyers today in residential areas. I've been putting out flyers for years and the results have always been good - it's just a bit of physical effort getting them up. The math on flyers is easy - I get one deal per 1,000 placed and it takes me an hour to put up 200.

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