Jumat, 31 Agustus 2007

Meeting with clients vs phone - be flexible


1st day of solid work in a long time - felt great. I signed up online for the AA county chamber of commerce which appears to be a very active group. I also researched a few upcoming 5K and 10K races and emailed the organizers about being one of the sponsors.


What's really great is I set 4 meetings for next week. There's a huge "meet vs online" debate regarding sign-ups. My advice? Don't commit to just one system. If you're just signing clients up online and never meeting with them you're losing business. Period. It's not a matter of what you're writing, it's a matter of what you're not writing. You can be proud and write 4 deals in a week online and great - you made fantastic money. You also missed another 4.


Does that mean meet with everyone? No. It means use your 6th sense. I'm meeting with all families and older clients and signing up the younger singles online. Out of the 4 appointments I booked for next week, three would never materialize online. Even if they did it would be a nightmare.


My goal is simple - set 10 meetings a week, run 8, close 5. Anyone else I'll sign up online. I have 4 appt's set so far, 6 more to go. This is all 100% local marketing and all of my appointments are in my area.

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