Senin, 27 Agustus 2007

Back to basics - very nice start to the week



Great day doing my own local calls. 2 hours of calling and 12 leads. I was actually slammed today with customer service and had planned on making 4 hours of calls. I still get a bit apprehensive before I make calls which is stupid since I know I actually enjoy talking to business owners once I'm on the phone. I really had some fantastic conversations today and can definitely help out a few of them.

I also got a very nice referral today. One of my client's daughters got a job and they want over $200 a month taken out of her check for group coverage. No dice so I got her an Assurant plan for $125 and it was issued about 20 seconds after we applied online - she already printed out her cards. Insane. Referrals are simply a fantastic aspect of this business.

I confirmed my appointment tomorrow at 11am with the owner of a local Lido's Pizza. He currently has Kaiser in the high $600's and I'm gonna show him an Assurant HSA in the low $400's. The only health issue is hypertension which is a non-issue for Assurant.

I just need to stick to 150 dials per day, generate 15 local leads per day and just set appointments. If I'm gonna really build up a local name for myself my days of marketing outside my locality are over.

I really feel excited and like I'm on the right track. I could just continue getting leads and closing deals like I've been doing for the last 4 years but remember that my goal is not to just contact leads and write business. My goal is to establish myself as a name brand in my area.

I know a lot of agents who have been in this business far longer than me and they're doing quite well. But they're also contacting leads all day and I simply don't want to be here 5 years from now chasing down leads.

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