Selasa, 27 November 2007

Getting ready for the next phase

I'm getting the money together for the next phase of my plans which will entail 100% local marketing. I will obviously keep the telemarketed leads as long as they come in but if the past is a predictor of the future I have a few months with my marketers before they flake. It certainly beats having them for a few weeks before they flake on the old 1099 system. When and if my marketers quit I will not replace them.

To be honest, I am burt to the crisp on bugging people. It's not in my nature to pester people and a source of anxiety when I make my calls. The good obviously outweighs the bad and helping people is absoutely worth "bothering" people for 20 seconds on the phone. At least I let people off the hook quickly.

My original theory was there's enough local people interested in changing their health insurance situation to make a great living. I still believe that. All the local State Farm, Allstate and Nationwide offices can't be wrong. I'm friends now with a local agency owner who I met through my chamber. About 90% of his clients come to his office just from his local presence and referrals although he admitted it took years to accomplish that. I have the time - ain't going anywhere.

I will be doing a lot of events after the new year. Basically, if an event allows me to rent table/booth space then I'm there. This is the kind of stuff I truely enjoy anyway. I am not too well set up to sit in my office making calls. It's unbelievable boring to me. I'm a "out and about guy" which is why I did a lot of B to B and why I'm back to meeting most of my clients.

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