Great demo today

Thanks to everyone who joined in for the demo today. For those who didn't and just want some basic info I have a pretty detailed page under my "Campaign Marketing Solutions" link on the right of my blog. I'll also be doing more free demo's for people who want to see how it works.

Very good day today and a GR app from a lead generated Monday. I'm very excited about the direction this year's heading. I absolutely cannot wait until spring time so I can get out there and sponsor events like fairs and festivals.

What it's coming down to for me is being out there sponsoring events, participating on chamber of commerce events and telemarketing. I think a combination of those three will really work great together.

If it's anything I really want to get across over and over again it's to generate your own leads. I hear people talk about how that's "old school" and I'm not taking advantage of technology.

However, I've hired a ton of agents over the past years and I don't see how technology helped them. In fact, for "technology" being that fantastic the failure rate is still stunning.

Actually, the technology has been harmful to most agents. They're focusing on these websites with quote engines and buying leads which results not only in wasted money but a false hope of production that never comes or comes too sporadically.

If you must buy leads at least make them a supplement source to other marketing. I think the largest problem is agents are not working full days if you could work as:

• Prospecting
• Contacting leads
• Presenting

"Work" is not being at Office Depot or messing with your spreadsheets. That's work avoidance. It's very to put in a full 8 hour day when you're getting 5 leads. When that's the case of of your day is screwing off while fooling yourself into thinking you're working.

If you want those 5 leads then great - get 'em. But after they're called and you've followed up with your previous leads you and I both know you have a ton of time left in the day. Then it's pick one:

• Telemarket
• Go BtoB
• Participate in some local event - heck, go hang flyers on bulletin boards

ANY MARKETING ACTIVITY IS BETTER THAN NO MARKETING ACTIVITY!

Not in the mood for anything. Your spouse pissed you off this morning and you have a "middle finger in the air" attitude?" Great - throw on jeans and a shirt, grab flyers and slap 'em up on door or businesses.

I hear this all the time:

"But how many calls will I get?"

The reply?

"How many calls will you get sitting on your ass in your office?"

At best, just doing some type of marketing activity boosts your self-esteem and gives you energy. Doing nothing just fills you with self-doubt about whether or not you'll ever made great money doing this.